YouTube CEO's Strategy For Winning Creators and Advertisers | WSJ Tech News Briefing

YouTube’s CEO Neal Mohan has a strategy to fill the platform with short videos and TV offerings, as the company faces a growing amount of competition.

WSJ reporter Miles Kruppa joins host Zoe Thomas to explain how Mohan goofs around with content creators and woos advertisers.

0:00 Why Mohan is trying to woo creators
1:56 Mohan’s position before CEO
3:07 How Mohan is dealing with advertisers
4:13 YouTube’s TV-like content
5:23 Mohan’s vision for the company

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