ABC managing director David Anderson flags acceleration of moves away from broadcast

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ABC chief executive David Anderson today detailed the organization’s five-year plan, noting that the move away from digital and broadcast is accelerating. Key points ABC viewers continue to move away from radio and television ABC viewers continue to move away from radio and television Audiences desire to access content digitally Audience desire to access content digitally grows ABC chief says organization must adapt accordingly Speaking on Radio Perth, Mr Anderson said most viewers are expected to have access to ABC through a digital product or digital service by 2030 and must adapt accordingly. “Across the market… more more people are consuming video for audio through on-demand and streaming services the like,” he said. “Over the next five years, as audiences decline on both radio and television, we want to follow the audience towards digital to make sure we’re building an audience on a digital service.” He said radio services will be “rationalized” as audiences move to digital.

On June 10, 2023 By George Metz

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